You are launching and do not want to hire ops
The application is nearly ready. Everything underneath it still has to exist, and none of it is what your team was hired for.
Does this sound familiar?
Greenfield is the easiest time to get this right, because there is nothing to unpick — and the hardest time to justify, because nothing has gone wrong yet.
- Your developers are strong on the product and thin on infrastructure
- Launch is dated and server setup is not on anybody’s list
- You are weighing a DevOps hire against shipping features
- Nobody has decided who gets called if the site goes down at midnight
What we do, in order
Roughly the first week. The sequence matters more than the speed.
We set the environment up
Servers sized to what you expect, database provisioned, storage attached, staging alongside production. Ready before launch rather than during it.
Domains and certificates before you need them
DNS configured, certificates issued and renewal verified. Launch day is a bad time to discover a certificate takes an hour to propagate.
Backups and monitoring from day one
Backups run and are restore-tested before there is data worth losing. Monitoring starts before the first customer, not after the first outage.
Your team ships, we operate
Deployments stay in your developers’ hands. Everything below the application is ours, and stays ours as you grow.
What a hire actually costs
For most businesses at launch the infrastructure work is a few hours a month, spread unpredictably. That does not fit a full-time role, so the work gets squeezed out by whatever is louder — and the gaps only appear when something breaks.
Common questions
Do we need a DevOps engineer to launch?
For most launches, no. The infrastructure work is real but small — a few hours a month, spread unpredictably. That shape does not fit a full-time role, and the work tends to get squeezed out by whatever is louder that week.
What infrastructure does a new web application actually need?
A server, a database, storage for uploads, a domain with DNS, certificates, backups that have been restore-tested, and monitoring that alerts a person. Transactional email as soon as you send anything to users.
Can our developers still deploy themselves?
Yes. Deployment stays with your team. Everything below the application — servers, patching, certificates, backups, monitoring — is what we take on.
When is the right time to set this up?
Before launch. Certificates, DNS propagation and backup verification all take time you will not have on launch day, and the cost of doing it early is close to zero.